CRM Lead in Paris at Luko

CRM Lead in Paris at Luko

Company Name: Luko | Location: Paris | Type: Job | Last Date to Apply: 2021-03-01

CRM Lead

Paris 10 Full-Time

CRM Lead

Luko is hiring!


Luko is the fastest growing Insurance in Europe and France’s #1 Neo Insurance.

Today, Luko’s mission seems obvious: to transform the insurance from an industry perceived as a necessary evil to a service that truly protects.

Beyond the protection of individuals, insurance must serve the society . It should be an ally to the planet and to its environmental issues.

We believe that insurance must be simple, transparent and useful .

Our obsession ? Delivering an incredible insuree experience. Luko is not just about insuring, but also about preventing issues . We are building the best AI-powered technologies to avoid accidents in every European home.

In 2 years, we have convinced over 100,000 users to trust us. We are backed by some of the most incredible VCs (EQT Ventures, Accel, Founders Fund, Speed Invest, Xavier Niel, etc.) and raised more than 70M€ in Series A & B.

We are a team of

80+ ambitious & creative talents eager to reinvent an entire industry. We are looking for other impact-driven talents to scale Luko across Europe. We are committed to equal access to employment, inclusion and diversity within the teams.

Are you ready to join our journey?

Job Description

The MRR tribe

At Luko, Lukooms’ forces are divided into 3 tribes, set up on a product-based organisation. Each tribe has its own roadmap with a product manager and a dedicated tech team: The MRR tribe that focuses on Luko’s growth via the acquisition of new customers, the NPS tribe is aimed at delighting our users throughout the whole life of their contract – claims included, and the TPM tribe that works on building the best connected devices and services to protect our homes.

As part of the MRR tribe (Monthly Recurring Revenue), you will primarily work on Luko’s growth via the acquisition & retention of new customers. Across all available channels, the MRR squad is responsible for creating diverse advertising campaigns, building new partnerships and creating our Luko brand that represents us as we are: reliable, caring, committed, accessible and ever evolving.

Your mission in the MRR tribe

As a senior CRM manager, your role will be instrumental to fuel Luko’s exponential growth. You will work directly under the supervision of Luko’s Chief Marketing Officer to build a stellar client relationship, unique in the Insurance sector. You will manage a Conversion & Retention Manager and progressively build your team to ensure Luko’s international development and growth.

Define and coordinate the CRM strategy to fuel our growth while ensuring all Luko teams have one face to the client

Design and implement the CRM holistic strategy and deploy across channels, to activate, onboard, engage, educate, upsell, and retain our customers

Guarantee one face to the client across Luko teams by ensuring unified CRM efforts , all along the customer journey, from acquisition to on-boarding, run and retention, cross-sell and referral

Keep 360 view on all CRM actions from the Business, Ops, Finance, Product team to customers to monitor CRM communications’s timing, consistency, tone of voice (with the Brand team) and frequency

*Lead CRM operations *

Lead automated customer journey flows across all available channels (email with Autopilot, sms with Twilio, chat with Intercom, in-app push, pop-ups)

Manage end-to-end development and execution of campaigns, from the creative brief to our designers & copywriters, to defining target audiences and capturing feedback from all relevant stakeholders

Own and enrich the CRM tool, across all teams (Business, Ops, Finance, Product, Data)

Optimize performance

Build the strategy and methodology to identify, test and assess new channels opportunities, both online and offline

Keep improving performance through AB testing and benchmarking vs competitors’ actions and industry best practices

Work with the Acquisition, Conversion and Customer Success teams to leverage customer insights in order to personalize communication (messages, channels, tone of voice)

Be creative and meet with peers from other companies and other industries to get new ideas


Increase in MRR, especially regarding nurturing, up-sell and referral

Improvement in conversion rates and all the usual CRM metrics (CTR, open rate etc)

Churn reduction

Preferred Experience

Who are you?

5 years of experience in CRM across channels

You have a deep knowledge of marketing automation platforms, CRM tools, segmentation tools and data visualization tools (we use Looker)

Track record of business results through testing and deploying marketing campaigns across channels in a fast paced environment

You have built & managed a CRM team in the past (bonus : across several countries)

Extremely analytical & data-driven profile, but also creative and able to find outside the box ideas to test

High degree of autonomy, drive and energy

Getting things done attitude, self starter with willingness to roll up sleeves and execute fast

You are perfectly fluent in English and have worked in international contexts and environments

What we offer

Be part of the fastest growing insurtech in Europe

Evolve in a stimulating and challenging environment

Share and learn with a passionate and diverse team

Friendly team and a brand new office in Paris

BSPCE plan

Swile lunch plan

Remote friendly

Additional Information

Contract Type: Full-Time

Start Date: 01 September 2020

Education Level: Master’s Degree

Experience: >

5 years